Personalized Indexing
VALUES-DRIVEN · TAX-AWARE
Your index, built around your values — no-compromise investing, without compromising performance.
Your definition of responsible investing
FOR VALUES-DRIVEN INVESTORS
Off-the-shelf ESG funds hand your values to a rating agency — and their scores can surprise you. Personalized indexing puts your core values into the portfolio construction itself: own the individual stocks of your index, tilted toward best-of-breed companies in a responsibly diversified portfolio.
As fiduciaries, we focus on what to include, not just exclude — so expressing your values doesn't mean abandoning diversification, or performance.
And because you own the stocks directly, the same account is tax-managed automatically — harvesting losses at the single-stock level and gifting appreciated shares tax-efficiently. For the full tax mechanics, see direct indexing: customization and tax alpha.
How it works — invest by your values, in three steps
- 1. Define what matters: Your core values become an input to portfolio construction — inclusion over exclusion. Tilt toward the companies that fit your definition of responsible investing, not a rating agency's.
- 2. Own your index, directly: We build a responsibly diversified portfolio of individual stocks that tracks your chosen index — best-of-breed companies, personalized around your existing holdings.
- 3. Effortless tax optimization: Automated gain/loss realization tailored to your tax profile and real-time market conditions generates tax alpha in the background — so doing good doesn't cost performance.
Three decades of values-driven investing — in the press
Forbes, March 2023: "Funny thing happened on the way to going mainstream. ESG became the bully… Tesla has been the single most important force in EV transition for decades. But its low 'G' and 'S' scores got the company kicked out of the S&P 500 ESG index." — Jason Escamilla, ImpactAdvisor
ETF Report, March 2021 (The Indexing Issue): "The beauty of direct indexing is you can pick what your definition of responsible investing is." — Jason Escamilla, ImpactAdvisor
CNN, September 2019: "We're looking more at what to include and not necessarily exclude. We want to build a portfolio from scratch so investors can have their cake and eat it too." — Jason Escamilla, ImpactAdvisor
Related strategies
- The tax mechanics — Direct Indexing: Tax alpha, single-stock loss harvesting, and who benefits most — the tax-focused view of the same personalized account.
- The advanced strategy — Tax-Aware Long/Short (TALS): Greater pretax and after-tax alpha, with loss harvesting at far greater scale — for investors ready to go beyond indexing.